The Growth Experiment Management System that Tripled Our Testing Velocity
This post originally appeared on Reforge, and can be read in its entirety there.
All the fastest growing companies move at lightspeed.
Uber, Airbnb, Amazon, and Facebook are some of the fastest growing companies in history, in part because they built high velocity testing into their cultures from day one. Lindsay Pettingill, a data science manager on Airbnb’s growth team, reports that her team has increased their experiment cadence from 100 to 700 experiments per week over the past two years.